It's hard to imagine, but there was a time that we did not have cardboard boxes! "So how did we get our cornflakes ?", I can hear you asking. Simple, they came in a 'waxtite' bag, that is, a bag made from paper that had been impregnated with wax. The wax was a great moisture proof barrier, and so the cereal kept nice and crunchy. Sadly however, the bag did not have very much mechanical strength and could not prevent the cereal from getting crushed.
Then one day came the great announcement - The cardboard box has been invented. The cereal manufacturers instantly saw the value in this new invention, it could offer protection to their delicate flakes and stop them being crushed.
So guess what they did?
They put their cornflakes in the new cardboard box. And they put the box INSIDE the bag!
If you don't believe me just have a look at the Kellogg's Company History. When you land on their page, go to 1914.
They even positioned the word TOASTED so that the tops of the letter 'T' could be used by the housewife as a a guide to where to cut the bag to make a replaceable lid.
Some years later, they saw the error of their ways, and decided to put the bag INSIDE the box, as we have it now.
I will end with another one of my trusty quotes
A person who has never made a mistake has never tried anything new - Albert Einstein
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