My guidelines

Over the years I've worked with a lot of people, heard a lot, and read a lot, and from some of these encounters I have taken just one thing that I classed as ‘golden’ I have used these to guide the way I think and do business.

Tom Nicholson, sometime in the 70’s – it’s not important to know, it’s only important to know where to find out

The World’s Fair, (market traders newspaper), in the mid 80’s – no matter how good your product, no matter how cheap your product, if no one knows it’s there, they cannot buy it

Eddie Felton, in the mid 80’s – timing is everything

BBC Radio Four, (the business program) in the early ‘90’s – packaging sells a product the first time, the quality of what is inside, gets the repeat business

And my guiding quote; Einstein - If you can't explain it to an 8 year old, you don't understand it yourself